Movie article missing the point

Posted: December 27, 2011 in Uncategorized

This morning I read an article that discussed how movie ticket prices are going up but revenue is going down. In the afternoon, we went to a matinee showing of Hugo. The day proved how much the article is misses the point.

As a family, four of us went in the middle of the day. Tickets cost us 28 dollars (2 adults, 2 kids). We went for popcorn and 2 waters to split across us.. add on another 18 dollars. So, for a matinee showing the family is out 46 dollars. We were lucky, since the movie was very good and was a good way to spend a rainy day.

Back to the article. A movie is a minimum of 50 dollars right now for me. Even if the quality is super high (and lets be honest, they are not always super) I am not going to go out and drop $50 every weekend for a 2 hour activity. Especially when I have to sit through 30 minutes of ads before it. I am going to wait 3 months and rent it at home where I will be out a buck for a rental or 7 bucks for my monthly Netflix Rental.

The auto dealerships have figured it out. Some try to get as many dollars from each customer, or they try and get a large number of customers. The movie industry is trying to do the former. The latter may be a better way to increase the health of the industry.

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